iTunes & Golf GTi Ads
March 18th, 2006 -- Posted in movies | No Comments »Just when I was replying a comment a minute ago, I thought and remembered about the power of music to spark what usually is left of an inspiration I feed on…
So I turned on my iTune, which I had not yet used since I last updated the software last week.
(Plays the “Bullet” album by Trafik)
So I really do not have passion in my job. I really do not feel during my day-to-day of work feeding any sense of satisfaction to my soul. I was merely working for the good money it brings. I am falling into my own version of a corporate life hell…
I have been convinced that I had been lying to myself.
________
So why am I still here in my job?
It’s partially my innermost fear, a fear of not achieving what I had initially dreamt of. I just could not bring myself to even think of sacrificing what I have established for my career, on top of the investment my family had put in for my studies.
Oh~ Nvermind that. I’m just thinking aloud
The world is big, and my dream of becoming a graphic designer is just a profession too popular. There is hardly room for more designers, and it takes a whole lot to make one visible out of the world of blinding colorful graphics. And it requires lots of PR skills too, to get exposure and your work known to the world. I would need lots of help.
There I go again…
So what else left for me from what I have? I have some business background. I understand what a FMCG company needs and wants. Bottomline is just to get the common public to buy more of whatever you are already selling them. That’s the art of marketing. Great strategy?
Nothing that innovative actually, if you ask me. You may make the world a market place for overstocking, but other than the real products you are selling it is actually the dreams you sell with the products that consumer wants.
Simple yet a great idea? It’s nothing new actually.
That is exactly what the true masters of marketing already know. They create the dreams and sell these dreams with their products. Whether or not these products are up to the value, the true overstated value comes from the dreams.
Now for a little media design appreciation…
Check out this Golf GTi ad adapted from the original movie scene? What does it try to say? Is it trying to create a feel of classic (being a classic VW model) Gene Kelly dancing to a modernized (“updated” as literally mentioned in the ad) version of Singin’ In The Rain?
The funky Kelly may not make any sense to the new design of the car, but it hides in the subconscious a dream we all wish we could keep but will never been able to… that is, to re-live the beautiful memory with the advancement we have today. Logically that is not possible, but it just does the job of tinkling our senses.Find out what influential media designers think about their creativity and the power to influence the world in this short film “Polinate”.
Most of what we buy today is ‘inspired’ by the media. Renewed packages aren’t enough.
